Pick a focused niche before you buy inventory
Broad “everything fashion” shops struggle to win trust. Start with one clear wedge — kidswear, abayas, streetwear, or workwear — and stock 8–15 SKUs you can photograph well.
Your niche also decides courier rules, return rates, and which cities you should ship to first. Sell what you can fulfil from Lahore, Karachi or Islamabad within 2–4 days.
Build a COD-first storefront (not a payment wall)
Most first-time buyers in Pakistan still prefer Cash on Delivery. Your product pages must show price in PKR, size charts, fabric notes, and an obvious COD checkout.
On Dukanic you get a branded store, themes, and native COD checkout without USD billing or plugin sprawl — so you can launch while you validate demand.
Launch checklist that actually converts
Add honest photos (front, back, fabric close-up), set shipping zones, publish delivery timelines, and place a test COD order yourself before you advertise.
Share your store on WhatsApp status and Instagram with clear pricing. Confirm every order quickly — confirmation is how clothing brands keep RTO under control.