What “good” looks like for COD logistics
Look for city coverage where your buyers actually live, predictable pickup windows, and clear cash-settlement timelines. Cheap rates mean little if parcels sit undelivered.
Ask how the courier handles OTP or call confirmation, failed attempts, and Return to Origin. Those workflows decide your real cost per order.
How sellers usually shortlist partners
Most Pakistani stores mix a national network for major cities with a secondary option for overflow. Test both with 20–30 real orders before you commit catalogue volume.
Track refusal reasons by city and SKU. Courier quality and product presentation both drive RTO — fix the weaker of the two first.
Tie courier ops to your store software
Your store should print customer details cleanly, show tracking to buyers, and keep order status in sync. Dukanic is built around courier-ready COD workflows so you are not stitching scripts together after every platform update.